“[We] can build thriving [communities] that bring joy and fulfillment to all” when “people throw away long-accepted…practices and start operating from their deepest sense of right, with a sense of profound responsibility for the lives entrusted to them.”                                                                                                                                                    – Bob Chapman & Raj Sisodia

 

Messaging Contract Proposal 

for

Our Community Listens

Dear Rebecca,

It'll be an honor to create messaging for OCL.
Here's how I intend to appraoch this project:
  • Reflectively listen to the OCL Executive Team, Facilitators, Alumni, and other Partners
  • Follow-up with additional questions
  • Conduct a Site Audit for content of OurCommunityListens.org
  • Start creating the messaging to meet the timeline listed below.
 Sincerely,
 Sudiksha Joshi, Ph.D.
 Learning Advocate
 sudiksha@wearealwayslearning.com
 304-906-9023

Deliverables

Intention

Cost

Deadline

Website Audit and Recommendations

Boost search rankings and conversions by finding gaps, opportunities

$1,000

October 30

Home Page Content

Set the stage for a great site experience that prompts conversions

$200

November 5

Take Class Page Content

Make it easy for the committed audience to register for a class

$200

November 5

OCL Marketing 1-pager draft

Describe the program and persuade them to learn more

$500

November 10

5 Blog Posts of Case Studies

Highlight the benefit of taking the class from a diverse alumni pool

$1,000

November 15

Blog editorial calendar and social media post series

Review and revise or create an editorial calendar to make creating and posting easier and structured.

$1,000

November 20

Downloadable Resource

Provide a taste of OCL message and build a list of the hungry

$1,000

November 20

Finalize all deliverables

Ready to go

November 28

Total

$4,900

Previous Work and References

Free Resource on WeAreAlwaysLearning.com

Newsletter: McNair Scholars Program, WVU

Email campaign with Stasha Washburn, The Period Coach

Reference from Dr. Amanda Kemp, Author and Facilitator on Racial Justice on LinkedIN


Stasha Washburn: Web Summit Landing Page

Articles on HuffingtonPost, including four with 5 Love Languages Expert, Anta Fevang

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